Product Vision Statement

Sometimes what your team need is the clear vision of the project that is the same for everyone in the team.

One of the best examples of using vision to drive the time was by Mateusz Kwaśniewski. He used the template from Crossing the Chasm by Geoffrey Moore:

For [target customer]

Who [statement of the need]

The [product name] is a [product category]

that [key benefit, compelling reason to buy].

Unlike [primary competitive alternative],

our product [statement of primary differentiation]

If is fairly simple and restrictive at the same time. The template forces you to think about users and project in different way, and in many situations it proved useful when talking about features, UI and even technology.

You can read more about vision statements at the blog of Cory Foy Product Vision Statements (aka Your Elevator Pitch)

Share on Hacker News
Share on LinkedIn

← Home

Want to learn more?

Sign up to get a digest of my articles and interesting links via email every month.

* indicates required

Please select all the ways you would like to hear from Krzysztof Kula:

You can unsubscribe at any time by clicking the link in the footer of my emails.

I use Mailchimp as a marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here.