How to Get People to Do Stuff: Master the art and science of persuasion and motivation by Susan Weinschenk
Short and concise book about motivation. If you haven't read much about motivation and psychology then, it's really good. Unfortunately for me it was more like review.
I got two ideas from this book that I have already forgotten.
- Use nouns if you are trying to influence someone. For example: "Are you a voter?" instead of "Are you going to vote?".
- Make people (or yourself) ask questions starting with "Will I...". It's proven that it makes a big difference in how many people do this thing later! "Will I read one book a week?" instead of "I will read one book a week."
Book is really short and practical. Last chapter is all about real questions and how to influence for example your mother to exercise. Practical and easy to follow. Recommended.
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